Dr. Tommy Shavers: PPD Pioneer, Part 1

Dr. Tommy Shavers is the president of Tommy Speak LLC., a speaking and consulting company which focuses on leadership, teamwork, communication, and personal development. He is also the co-founder of the Atlas Group Advisors.  Dr. Shavers is a published author, a member of the NeuroLeadership Institute, and a contributing author to Linked2Leadership, one of the nation’s top leadership blogs.  Dr. Shavers has been involved with helping athletes for decades which is why we consider him to be one of the few pioneers in the Personal Player Development industry.  He has created and brings a unique perspective to his areas of PPD expertise.   He took the time out of his busy schedule to give PPD MAG a four part interview, this is a must read!

Dr. Mark: Tell us about Atlas Group Advisors and it’s purpose.

Dr. Shavers: Well, Atlas Group Advisors was recently founded by long time friend and high school alum Bobby McCray Jr. who played college ball at the University of Florida, was drafted in the NFL by the Jacksonville Jaguars and eventually won a Super Bowl as a key member of the New Orleans Saints Championship team. Bobby and I both attended Homestead Sr. High School where his father was the long time successful coach. His father Coach McCray Sr. was and still is a personal mentor and father figure to me. While Bobby was in the height of his professional playing career, I was being the nerd that I am and researching the behavior of influential people after my college career had ended at the University of Central Florida (Go Knights…Charge On!).

I really wanted to know why people began to behave differently when they acquired some new level of status, power, or influence. I was seeing it so vividly in the three of the main areas of my life at the time; sports, faith, and business. I was seeing people change and began to behave  poorly, treat people poorly, and make horrible business decisions once they had this newly acquired influence. After Bobby finished playing, he realized that during his time, he had missed out on taking advantage of a lot of opportunities that could have benefited him long after football. He decided that he was going to focus on helping other athletes in the game avoid some of the practical pitfalls he had seen and experienced. When I found out we had this mutual passion for helping athletes, we merged our practical, professional, and educational experiences and expertise and started AGA. It was a perfect partnership and a seamless transition.

Atlas Group is a unique high profile consulting firm for individuals who live or work in high power cultures, and live high power lifestyles such as athletes, celebrities, politicians, law enforcements, and organizational leaders. At AGA when we refer to power we are referring to a level of influence and control someone has over others and resource. So, examples of power could be wealth, fame and notoriety, status, and authority. The name Atlas represents individuals who live their lives under the weight and expectations of the world while being expected to produce positive outcomes.

Our strategic, philosophical, and practical approach to consulting, life coaching, and behavior management are built on our understanding of the significant influence that power can have on power holders in the areas we refer to as their culture, character, and conduct. Many individuals are acquiring power and are unaware of its effect on their mindset and actions. And because they are unaware, they are also ill-equipped and unprepared to prevent some of the unwanted behaviors that can come from being what we refer to as HPI’s (High Profile/High Power) individuals. So our goal is to help our clients help themselves by equipping them with the resources and advisement to better manage and leverage being individuals of power and influence.

Dr. Mark: What is the problem with this generation of athletes?

Dr. Shavers: I know what I’m about to say may seem a bit long winded to some, but it is the best way to fully articulate what we see going on today with this sudden fame phenomenon. In the same way that the game has evolved; the culture around the game has evolved as well. From a societal perspective we are living in a time that is unlike any time before, where the average person can acquire the fame, wealth, and power of the kings of old; without the lineage, pedigree or preparation that came with it.

In the past, there were few ways individuals could acquire such power and influence. This kept high levels of power in the hands of a small few. This is not the case today. Today someone can go from the outhouse to the penthouse instantly with a tweet or an uploaded video (or lottery). While they may receive quick fame and notoriety; it rarely ever ends well when it comes to their actions and behavior.

The reality is, most people are not prepared mentally, emotionally, and most importantly socially, to handle being powerful people living in a power culture. This is what often happens with today’s athlete.

Many of the athletes today (who are minorities by the way) are often unaware and unprepared to become individuals of such high status, power, and influence. What makes the situation more challenging is that these young athletes often come from very power deficient cultures, where they have little to no power in the form of wealth, fame, and status. They are often depraved of opportunities in pursue of achieve their wants and goals. So when they become big time athletes (as early as youth ball), they begin to experience the newly found intoxication of having status and power. At this point the world that was once closed to them in every way now is catering to their every need; providing them with pretty much whatever their hearts can imagine. So these kids leave one un-normal culture and are placed within another un-normal culture, and are expected to do what…act normal.

This is a difficult reality and unfortunately many athletes have fallen victims to their own culture while creating victims as a result of their actions. You see what’s normal behavior in a power culture, isn’t normal behavior in traditional culture. It’s when those two worlds collide we see what normal society calls poor and unacceptable behavior of athletes. If left unaddressed, it’s almost as if, the culture is setting the athlete up for eventual behavioral failure due to the unrealistic treatment they receive from individuals such as fans, women, coaches, money people, friends, teachers, and others who are enamored with them and their status.

What many fail to understand is that the behaviors we are finding appalling and unacceptable; this has been normal behavior in their culture for years. As one athlete said to me during a research study, “we didn’t create the culture, it was already here when we got here.

Dr. Mark: Who are the gatekeepers, in athletics? 

Dr. Shavers: Ok, so I see the gatekeepers as the individuals who have a direct influence over the athlete and have a responsibility for seeing them have positive outcomes personally and professionally. So who are the gatekeepers; they are the sports agent, the money managers, financial advisors, coaches, and management. My thoughts about these gatekeepers are not real favorable in general. Now I know there are some good people in the list I just mentioned, however, for the most part, I haven’t seen these individuals take responsibility for the outcomes of these athletes. I know some will say that they are their own people and should be responsible for themselves. Here’s my thought to that…

First most of these athletes are kids when they enter into the hands of these gatekeepers. They are not experienced, mature, or knowledgeable on how to live the life of a high profile athlete. We keep hearing about athletes ending up broke right; my question to you is at what point did they ever become financially savvy? At one point did they ever learn to manage millions? Never! Just a few months prior, they could barely afford a dollar menu meal.

But yet society keeps saying, these guys are stupid, reckless, deserving of their misfortunes. I disagree, I am wondering how does someone who doesn’t know about managing money, lose it all while having professional money managers.

This isn’t an issue of guys going broke, this is an issue of unprepared athletes being exploited by people who get away clean with little or no accountability for their actions. So I think that the individuals that have such high investments in these athletes should be obligated to better manage all aspects of the athletes’ life and face some of sort of repercussions for not doing so responsibly. There has to be more of an accountability incentive on these gatekeepers to make them care more about the outcome and wellbeing of the athlete.

Read part 2 next week.

 

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