Dr. Mark: As a child you faced a lot of adversity, why is it important to tell your story?
Mr. Trucks: I believe that we all have a story that is valuable to the lives of those around us. So many people are struggling with things that are similar to the people around their lives, but they never hear of that struggle so they feel alone. When people open up and share it allows other to feel like someone else understands them, and in fact they may be able to learn something that can help them get through the trouble faster or easier.
So for me it was huge to be able to get the story out in hopes that it may help another person deal better, faster, or easier. That along with the benefit of getting it out of my soul and on paper brought a great feeling of catharsis for me. It was in fact therapeutic for me to be able to express myself in that format.
Dr. Mark: You have an extensive background in sports, yet athletes are not the target audience of your business, why?
Mr. Trucks: For me I will always have a heart for the athlete, so I do in fact help as many athletes as possible. That being said I find that everyone needs to hear the messages I have in my heart to spread, and when ever a person targets on specific group, athletes for example, it turns anyone who is not an athlete away. All of my life lessons were learned through sports, so I also am never too far from talking about sports in my business. I am just not physically training athletes anymore, I’m working with the athlete mind in all of us.
I also like to look at targeting individuals who have gone past their playing days and are into life without sports now. This is the area where we all reach that level playing ground and that does include athletes and non-athletes.
Dr. Mark: What are some of the challenges you see facing this generation of athletes?
Mr. Trucks: This generation is in a media and money driven world more so than ever before. The media hypes up certain aspects of the game that either shouldn’t be as important, or are in fact a skewed perspective. So athletes are brought up seeing something that is different when they experience it for themselves.
Where the money ties in is the camps, clinics, events, apparel, etc. that gives false hope and misdirected effort. In my day it was about working hard to look good on the field, not in selfies. So athletes want to be seen at certain irrelevant places wearing irrelevant clothing instead of just humbly working to make their dream come true.
Dr. Mark: Why is the transition from competitive athlete to non-competitive athlete difficult?
Mr. Trucks: Imagine spending 12+ years honing your skills for one distinct purpose and then all of a sudden find out that this skill is no longer needed. Not only that but your colleagues now have amassed many skills in that same time and are immediately ahead of you in the business world. That’s what its like leaving sports to go back to the “real” world.
Most athletes don’t plan ahead and then all of a sudden the world where they were the “big dawg” is removed. They enter the world with ego, pride, and misdirected work ethic. If athletes don’t plan ahead they enter a world that is cut throat and full of individuals way ahead of the game leaving them playing catch up to find a way to utilize worthless skills. It takes a great deal of humbling and pride swallowing to learn how to work like everyone else and find that same level of greatness.
Its hard because we never think about how FAST the game ends and how FAST real life kicks in. It’s literally the exact second it ends. Bills don’t stop coming in, but the money does. The world doesn’t stand still because you stopped playing sports, it speeds up and leaves you in its dust if you don’t catch up to speed QUICKLY.
Dr. Mark: Dr. Mark: Do you believe our college and professional leagues/unions are doing all they can to assist athletes with transitioning from sports?
Mr. Trucks: Short answer. NO. Not nearly enough. From college you may be able to leave with a degree but zero work experience. We aren’t even given enough time to do internships or hold jobs to LEARN how the outside world operates. Not to mention leaving professional sports where you now have literally zero work experience at 22-25 years old when some people have been in the work force amassing 6+ years of experience. No one cares how fast your 40 is when they need you to handle important work tasks in an office. It may make for a cool story, but after the story is overyou had better be able to provide value to an employer or you’ll be stuck twiddling thumbs and/or trying to open a business in a society where failure rates of businesses is higher than Snoop dog, or should I say Snoop Lion.